As part of the branding project for Leaf Lounge, a Paris-based florist, I created an elegant and coherent visual identity. The logo, designed on three levels, features a serif typography with light serifs, reinforced by another serif typography in uppercase to frame the whole. A subtle line underneath adds stability and credibility to the brand.

The choice of dark green contrasts with the white of the logo, offering a distinctive and memorable aesthetic. This design aims to embody the sophisticated, refined essence of Leaf Lounge, while establishing a strong visual presence in its target market.