Here's my visual identity redesign for the MACVAL museum - created as part of a school project where we had to choose from several museums, including the Gaîté Lyrique, the Forum des Images and the MACVAL, to redesign their visual identity.The logo I created incorporates the museum's name in a rounded shape, intended to instill fluidity and modernity. The letters, however, retain a rough finish, reinforcing the image of stability and seriousness associated with the establishment. The 'M' in the logo symbolizes the path a visitor will take when visiting an exhibition.

For the colors, I opted for black and white as the main colors, with beige and green as secondary colors, to create an elegant, balanced palette reflecting the museum's contemporary aesthetic.